Rollout Email Templates
This page provides comprehensive email templates to help you communicate your Bitwarden rollout at every stage. Customize these templates with your company-specific information to ensure smooth adoption across your organization. Make sure you replace placeholder text (for example, [company]) with information specific to your business.
Example timeline:
Month 1: Initial announcements to IT, leadership, and end users (templates 1A, 1B, 1C)
Month 2: Account setup, migration, and admin training (templates 2A, 3B)
Month 3: User training sessions and engagement follow ups (template 3A)
Month 4: Full deployment and adoption tracking
Initial rollout announcements
Use these templates for your first major communications about adopting Bitwarden
Template 1A: IT administrator announcement
example
When: Use to inform your IT team about their role in the rollout
Subject: Introducing Bitwarden Password Manager for company-wide rollout
Hello [company] IT administrators,
We are happy to announce the company-wide rollout of Bitwarden Password Manager.
Bitwarden is a respected, industry-leading company with a strong security record, and we will utilize their password management solution to bring extra security to our business.
You will be given admin privileges in our Bitwarden rollout to help manage other team members and assist with onboarding users. Please sign up for an account and join our organization following the steps below:
[insert company-preferred onboarding workflow]
Resources and training
Admin training session option 1: [event details]
Admin training session option 2: [event details]
Thank you,
[Sender’s name and title]
Template 1B: Leadership team announcement
example
When: Use to inform senior leadership about the rollout and request their advocacy
Subject: Your support needed for Bitwarden Password Manager rollout
Dear Leadership Team,
I'm writing to inform you about an important cybersecurity initiative we're implementing across the organization: the rollout of Bitwarden Password Manager, effective [start date].
Why this matters to our organization:
In today's threat landscape, password-related breaches account for over 80% of data incidents. By implementing Bitwarden, we're taking a proactive step to:
Significantly reduce our risk of credential-based attacks
Ensure compliance with our security policies and industry standards
Protect our company's valuable data and reputation
What we need from you:
Actively use Bitwarden yourself as a demonstration of leadership commitment
Encourage your direct reports to prioritize account setup and training attendance
Reinforce the importance of this security initiative in team meetings
Support IT's efforts when employees have questions or concerns
Next steps:
You'll receive your Bitwarden invitation within [timeframe]
Leadership-specific training session: [date/time details]
Employee communications will begin on [date]
Your leadership championing this transition will be instrumental in [company’s] success. Please reach out with any questions.
Best,
[Sender’s name and title]
Template 1C: End user announcement
example
When: Use for initial company-wide announcement to all employees about the Bitwarden rollout
Subject: Exciting news: Introducing Bitwarden as our new password manager!
Hello everyone,
We're thrilled to announce a significant upgrade in how we manage our passwords and secure our sensitive information. Starting [effective date], we'll be transitioning to Bitwarden as our new password manager.
What is Bitwarden?
Bitwarden is a top-rated password manager that will help you be more productive and secure and at work. Securely store, access, organize, and generate strong passwords across devices, whenever and wherever needed.
Why the change?
Data breaches are on the rise, making it more critical than ever to secure our logins and company accounts. With Bitwarden, all logins will be protected with end-to-end encryption and unique passwords can be easily generated for each account. Bitwarden will help our organization stay safe against breaches and streamline how you interact with passwords everyday!
What’s next?
Stay tuned for more information on the Bitwarden rollout.
Thank you,
Your IT Team
Rollout process communications
Use these templates throughout your rollout process for specific rollout scenarios
Template 2A: Migration from existing password manager
example
When: Use when migrating from an existing password manager to Bitwarden, focusing on the transition process.
Subject: Exciting news: We're moving to Bitwarden as our new password manager!
Hello everyone,
Good news to stay secure and easily manage passwords! Starting [Effective Date], we'll be switching from [insert current password manager] to Bitwarden Password Manager.
Why Bitwarden?
Bitwarden offers:
Enhanced password security for all your accounts
Cross-platform access across all your devices
Secure sharing and team collaboration
Built-in two-step login
You’ll receive instructions soon on how to migrate your passwords to Bitwarden.
Thank you,
Your IT team
Post-rollout follow-ups
Use these templates after initial setup to drive engagement and ensure successful adoption
Template 3A: Post-setup engagement
example
When: Use as a follow-up email after users have received their Bitwarden invitations, encouraging engagement and training
Subject: Bitwarden check-in and upcoming trainings
Hello everyone,
You should have received your Bitwarden setup invite [insert time frame]. We hope you're enjoying features like autofill, secure sharing, and faster logins! If you haven’t accepted the invite yet, please do so now. It should be in your email inbox.
Training invites will be shared soon for more detailed guidance on how to use Bitwarden. Can't make it? A pre-recorded session will be available.
Thanks,
Your IT team
Template 3B: Account activation reminder
example
When: Use as a reminder for employees who haven't yet activated their Bitwarden accounts before training sessions
Subject: ACTION REQUIRED: Sign up and create your Bitwarden account
Hello everyone,
As announced on [enter initial announcement date], we're transitioning to Bitwarden Password Manager to secure your login credentials. Invitations were sent out on [enter date].
Thanks to those who signed up! If you haven't yet, please activate your account before the training on [enter training session date and time].
Need help? Contact [contact person/team].
Thank you,
Your IT team