The Bitwarden brand
Welcome to the Bitwarden brand guidelines.
Bitwarden brand promise
Bitwarden promises to deliver reliable, user-friendly, and cutting-edge credential management solutions that empower individuals and organizations to protect their online identities with ease. Bitwarden is committed to prioritizing security, accessibility, and open-source technology while fostering a global community that values transparency, trust, and convenience for a safer and more privacy-conscious digital landscape.
The Bitwarden logo
The Bitwarden logo has two approved compositions: horizontal and vertical. When using the Bitwarden logo the primary and preferred composition will be the horizontal lockup. In some cases when the horizontal logo doesn’t work, a vertical lockup can be used for those unique needs.
Logo safe area
For both the horizontal and vertical lockups, it’s important that the proper spacing is given to the Bitwarden logo. For the horizontal logo, use one Bitwarden shield width to measure out the logo’s proper spacing. For the vertical logo, use the “X” height of the “Bitwarden” logotype to measure out the logo’s proper spacing.
Product logo lockups
Bitwarden products have unique logo lockups. These are primarily for use in-product, and selectively in diagrams when multiple Bitwarden products are being showcased.
Typeface
Inter is an open-source Google font. It is used for all headlines, copy and text.
Color
The tertiary Green, Yellow, and Red should be used sparingly, primarily in product graphics and for success/error communications.
Bitwarden blue
HEX #175DDC
RGB 23 93 220
CMYK 84% 66% 0% 0%
Off white
HEX #F3F6F9
RGB 243 246 249
CMYK 3% 1% 1% 0%
Deep blue
HEX #0C3276
RGB 12 50 118
CMYK 100% 91% 26% 12%
Radius
The rounded radius is one of the large frameworks for the brand foundation. It ties communications together in one unified visual identity.
Buttons
The only assets that fall outside of this 36px radius system are buttons.
Iconography
The Bitwarden web icons are made for a wide range of uses and have more detail.
Social posts
The framing creates a united system for the Bitwarden social media posts.
Product
If you would like additional product images, please contact: press@bitwarden.com.
Bitwarden B-roll
The Bitwarden b-roll is available for public use and distribution. This supplemental footage can be used to showcase the Bitwarden products in reviews, media features, and other news coverage. This b-roll selection includes live-action shots of the product, as well as users navigating the website and the Bitwarden Password Manager across various clients.