The Bitwarden brand
Welcome to the Bitwarden brand guidelines.
The Bitwarden logo
The Bitwarden logo has two approved compositions: horizontal and vertical. When using the Bitwarden logo the primary and preferred composition will be the horizontal lockup. In some cases when the horizontal logo doesn’t work, a vertical lockup can be used for those unique needs. Download SVG logos.
Logo safe area
For both the horizontal and vertical lockups, it’s important that the proper spacing is given to the Bitwarden logo. For the horizontal logo, use one Bitwarden shield width to measure out the logo’s proper spacing. For the vertical logo, use the “X” height of the “Bitwarden” logotype to measure out the logo’s proper spacing.
Product logos
Bitwarden products have unique logo lockups. These are primarily for use in-product, and selectively in diagrams when multiple Bitwarden products are being showcased.
Typeface
Inter is an open-source Google font. It is used for all headlines, copy and text.
Color
The tertiary Green, Yellow, and Red should be used sparingly, primarily in product graphics and for success/error communications.
Radius
The rounded radius is one of the large frameworks for the brand foundation. It ties communications together in one unified visual identity.
Buttons
The only assets that fall outside of this 36px radius system are buttons.
Iconography
The Bitwarden web icons are made for a wide range of uses and have more detail.
Social media posts
The framing creates a united system for the Bitwarden social media posts.
Product images
If you would like additional product images, please contact: press@bitwarden.com.
Bitwarden b-roll
The Bitwarden b-roll is available for public use and distribution. This supplemental footage can be used to showcase the Bitwarden products in reviews, media features, and other news coverage. This b-roll selection includes live-action shots of the product, as well as users navigating the website and the Bitwarden Password Manager across various clients.