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The shift to passkeys is already in motion, with organizations prioritizing user experience to ensure a smooth transition. A major focus has been on eliminating the frustrations tied to traditional authentication systems. Companies highlighted how password-related service calls, such as those driven by complex single sign-on (SSO) or one-time passcode (OTP) implementations, can be time-consuming for both users and support teams.
Key success factors for passkey adoption include:
Extensive UX research to identify pain points and design a seamless flow for users
Internal beta testing and regional rollouts to minimize risks
Targeted messaging and communication through email, social channels, and other direct lines to users, educating users on the benefits and guiding them through the transition
Measuring success
Some organizations shared impressive adoption metrics. For example, one major cloud services provider reported a doubling of passkey users—from 400 million to 800 million—in just a few months, primarily driven by mobile users. Key benefits included:
A 30% increase in sign-ins due to reduced friction
20% faster logins, making the user experience more efficient
63% of users feeling safer with passkeys compared to traditional password methods
Opportunities include raising desktop adoption, particularly on Windows devices, and closing the gap in cross-platform adoption. Addressing concerns around lost devices and re-authentication remains crucial for widespread acceptance.
Government-sector adoption
The State of Michigan's deployment of passkeys serves as a strong example of how public sector organizations are leveraging this technology to improve user experience and reduce costs. Their results included:
70% reduction in abandonment rates during the sign-up process
34% faster registration, making it easier for users to get started
Significant reduction in help desk requests, resulting in savings of over $1 million compared to SMS-based logins
The key to their success was a human-centered approach, ensuring that continuous user feedback shaped the rollout. Clear, effective communication about the benefits of passkeys also played a pivotal role.
Managing the transition
For organizations with large, complex systems, the transition to passkeys is not without its challenges. Businesses are carefully enforcing passkeys in limited scope as they assess the technology's impact. Some best practices shared during the sessions emphasized the importance of:
Continuous assessment of user experience to ensure frictionless
Automation and credential recovery to streamline processes and improve operational efficiency
Staying attuned to FIDO developments to keep up with evolving standards
Build or buy?
Many organizations, particularly in the financial sector, have chosen to build their own in-house passkey authentication systems. However, many others are leveraging solutions like
The future: Credential exchange protocol
There was also a lot of excitement about the future of passkey adoption, particularly with the introduction of the
Improved support for passkeys by major platforms
Microsoft is set to
In conclusion, organizations that focus on user experience, effective communication, and strategic rollouts are seeing substantial benefits from passkey adoption. While challenges remain—especially in terms of cross-platform adoption and credential recovery—the future of secure, passwordless authentication looks promising, with innovations like the credential exchange protocol set to push the industry forward.
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