# Bitwarden Channel Partner of the Quarter: Ascend Technology Group IT service provider boasts 97% client retention rate and full password management adoption. --- ## Overview Founded: 2005 Size of company: 20 employees Industry: IT services and support Location: Omaha, Nebraska Length of time using Bitwarden: 2 years Based in Omaha, Nebraska, Ascend Technology Group is a managed service provider (MSP) offering IT services and support to clients in the Omaha area and nationwide. Ascend delivers concierge-level IT managed services, with specialties including small business technology, technical support, network support, and data security and protection. The company, which has been in operation for 20 years, boasts a 97% client retention rate and is committed to making life easier for businesses focused on doing their best work. [![YouTube Video](https://img.youtube.com/vi/Tt6qQeQfkj8/maxresdefault.jpg)](https://www.youtube.com/watch?v=Tt6qQeQfkj8) *[Watch on YouTube](https://www.youtube.com/watch?v=Tt6qQeQfkj8)* ## Table of Contents [Situation: Lack of confidence in status quo led to search for reputable, highly secure password manager](https://bitwarden.com/en-gb/resources/bitwarden-channel-partner-ascend-technology-group/#situation-lack-of-confidence-in-status-quo-led-to-search-for-reputable-highly-secure-password-manager/) [Solution: Bitwarden security architecture, infrastructure elevate it above competition](https://bitwarden.com/en-gb/resources/bitwarden-channel-partner-ascend-technology-group/#solution-bitwarden-security-architecture-infrastructure-elevate-it-above-competition/) [Get started with Bitwarden](https://bitwarden.com/en-gb/resources/bitwarden-channel-partner-ascend-technology-group/#get-started-with-bitwarden/) ## Situation: Lack of confidence in status quo led to search for reputable, highly secure password manager While Ascend did offer a password management tool as part of its security stack, most of its clients were not using any type of password manager. “Initially, there was the expectation that there would be friction or complications that would arise from using a password manager,” said John Gerdes, president of Ascend Technology Group.  Ascend, which initially promoted LastPass as its password manager of choice, ultimately decided to research other solutions and make a switch due to concerns about security practices. ## Read more: [How to build the best security stack for your business](https://bitwarden.com/en-gb/blog/best-cybersecurity-for-business/) ## Solution: Bitwarden security architecture, infrastructure elevate it above competition Ascend opted to deploy Bitwarden internally after learning about its respected security architecture and zero-knowledge infrastructure. Zero-knowledge means that every piece of data stored in the Bitwarden Vault is secured with end-to-end AES-256 encryption and that the Bitwarden team cannot see anything stored within user vaults.  “We pushed Bitwarden out to our own employee base and after discovering how well it worked, started promoting it as part of our security stack and recommending it to clients,” said Gerdes. “Overall, the feedback has been very positive. As part of their engagement with Bitwarden, our clients are also learning password management best practices.” Gerdes also noted that clients are especially pleased with the Bitwarden integration with two-step login, which requires authentication from a secondary device when a user logs in, and find the Bitwarden mobile application intuitive and well-designed.  #### Bitwarden MSP program delivers robust support and efficient services Ascend, which is part of the [Bitwarden for MSP program](https://bitwarden.com/en-gb/msp/), has seen deep and continued benefits in its collaboration with the Bitwarden team. “We always thought we received excellent support, but the new and improved Bitwarden MSP program has been highly beneficial for our clients. Billing is streamlined and onboarding has been quite straightforward, for both Ascend as a company and for our clients.” #### Strong adoption starts with executive buy-in  The Ascend team is committed to receiving executive buy-in from its clients before promoting Bitwarden because it believes doing so is key to creating a culture of security. Initially, Ascend walks client executives through security breach scenarios to help them fully understand how much impact weak or reused passwords can have on businesses.  “Let’s say there is a breach of a low-stakes app that the executive uses,” said Gerdes. “While the breach may not seem business critical , we remind executives that people often reuse passwords across accounts, including those that may be more sensitive. Cybercriminals will discover reused passwords and eventually hit payload . Fortunately, password managers mitigate the need to reuse passwords. If there is a breach, it will only impact one individual account because that password is unique. Discussing these potential scenarios with clients helps them understand risks to the larger business, such as the accounting team, the procurement team, and so on.” “Overall, Bitwarden has exceeded expectations. Clients are learning that having an Excel file on their desktop that says ‘passwords’ is not secure. They are understanding and adopting password best practices and thanks to Bitwarden, buying into the concept of unique passwords everywhere.” Learn more about the [Bitwarden for MSP program](https://bitwarden.com/en-gb/msp/). ## Get started with Bitwarden Interested in becoming a member of the Bitwarden Partner Program? Find out more [here](https://bitwarden.com/en-gb/partners/). You can also learn more about what Bitwarden can do for your business and sign up for a [free 7-day trial](https://bitwarden.com/en-gb/trial/)! ## Read more: [How to choose the best enterprise password manager for your business](https://bitwarden.com/en-gb/blog/choose-the-best-enterprise-password-manager/) ## Get powerful, trusted password security now. Pick your plan. ## Personal ### Just getting started? *Get basic password management today. Always free.* [Create Free Account](https://bitwarden.com/go/start-free/) --- ### Premium **$1.65** *per month* *Billed annually at $19.80* Enjoy premium features - Integrated authenticator - File attachments - Emergency access - Phishing blocker - Security reports and more Share vault items with one other user [Create Premium Account](https://bitwarden.com/go/start-premium/) --- ### Families **$3.99** *per month* *Up to 6 users, billed annually at $47.88* Secure your family logins - 6 premium accounts - Unlimited sharing - Unlimited collections - Organisation storage Share vault items between six people [Start Free Families Trial](https://bitwarden.com/go/start-families-trial/) --- Pricing shown in USD and based on an annual subscription. Taxes not included. ## Business ### Teams *For teams and growing companies that need to move quickly.* **$4** *per month / per user, billed annually* **No compromise** All Premium features, plus advanced capabilities such as: - Share credentials securely - Audit activity with event logs - Synchronise your existing directory - Automate provisioning with SCIM [Start Free Trial](https://bitwarden.com/go/start-teams-trial/) --- ### Enterprise *For businesses that need advanced protection and control.* **$6** *per month / per user, billed annually* **Maximum protection** All Premium and Teams features, plus enterprise-level capabilities such as: - Granular access control - Passwordless SSO integration - Easy account recovery - Flexibility to self-host - Access Intelligence risk remediation [new] - Free Families plan for all users [Start Free Trial](https://bitwarden.com/go/start-enterprise-trial/) --- ### Talk to Sales *For large organisations, talk to an expert about a tailored plan and learn how Bitwarden can:* *per month* - Reduce cyber security risk - Boost productivity - Integrate seamlessly Bitwarden scales with businesses of any size to bring password security to your organisation [Talk to Sales](https://bitwarden.com/talk-to-sales) --- Pricing shown in USD and based on an annual subscription. Taxes not included.