You will lead the development and execution of a comprehensive strategy to drive product marketing, including product messaging, industry and competitive landscapes, content, and sales enablement across solutions, industries, applications, case studies, and more. We’re looking for someone who can create, write, present, and share the power of Bitwarden password management solutions with the world. This position begins as a hands on contributor and expands over time with company growth.
Develop product positioning, value propositions, and marketing initiatives to serve the top, middle, and bottom of the sales funnel
Lead development of marketing collateral, sales collateral, web content, presentations, and other materials to drive the Bitwarden message
Fully manage content creation from ideas to internal reviews to external placement and promotion
Manage an ongoing pipeline of customer case studies, including working with colleagues and customers to build a case study funnel
Execute product launches and product-specific campaigns
Manage, maintain, organize, and contribute to the competitive positioning library
Monitor and participate in industry dialogue on security, password management, and the overarching identity and access management market
Contribute to Bitwarden social media efforts and in particular identify ways to distribute Bitwarden content through a range of channels
Provide sales support where necessary for specific requests regarding proposals, competitive research, supporting documentation, and presentations
Focus product marketing efforts with department campaigns to drive awareness, inbound traffic, and ultimately sales pipeline and revenue
Lead efforts to organize around industry verticals and applications
Participate in the development of partnership activities across industry, reseller, and service provider partners
What you bring to Bitwarden
We’re looking for a password manager aficionado who can understand the history and momentum of Bitwarden and the supporting community. This includes having a solid awareness of the customer journey for both individuals and businesses.
Our product marketing leader will have excellent written and spoken communications skills translate to simple and compelling marketing assets. Our product marketing director will have the ability to handle multiple requests externally and internally, with timely and organized delivery.
Experience with software product marketing, preferably with security and SaaS focus
Track record of growing software use across individuals and organizations
Samples of public work on websites, blogs, or code repositories of your choosing
Affinity for and familiarity with Bitwarden, and the ability to learn a lot more
Excitement and enthusiasm for helping customers solve security and password challenges
Excellent English and grammar skills
Excellent problem-solving skills – you might not know all the answers but you know how to find and communicate the solution
A strong sense of empathy and the ability to advocate for others
Bachelor’s Degree in Computer Science or a related field preferred
What to expect from the interview process
Selected candidates will be invited to schedule a 30 minute screening call and then the following:
Interview with the Chief Customer Officer
Interview/s with team members
Interview with CEO
Final candidates will be asked to provide references and authorize a background check.
A few reasons to work with us
Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world’s largest organizations.
Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.
We are dedicated to building an incredible team. Work remotely with motivated and innovative team members and take part in productive and fun meetups.
Learn and grow. Take on new challenges with the support of your team.